Two gym mates and a drink that didn’t exist yet.
Prova began with two friends and a gap they couldn’t stop noticing.
Kun was working behind the counter at two different drinks places and kept seeing the same thing: protein shakes taste mediocre, and plenty of people — gym-goers and non-gym-goers alike — would happily buy something that tasted great and still carried the protein. Nobody was making it.
Shuyeb, meanwhile, had spent years deep in specialty coffee, traditional matcha and tea culture, and food science. He would finish a workout wanting a delicious treat, but needing fuel to recharge and recover with. It was never on any menu. If it had been, he’d have bought it every time.
So they built it. Kun started experimenting in his university dorm, chasing a protein drink that actually tasted out of a specialty cafe. Then, between exams and everything else life was throwing at them, the two spent entire days for a week straight at the dorm dialling in the formula.
They handed the results to friends and family, and the verdict came back the same every time: this tastes great, and feels more like a real café drink rather than a thick protein shake. The mention of Prova's protein content then left them all in awe.
That was all they needed to hear. Prova was idealised.
The drink you want, that happens to be the one you need.
For years, protein drinks made you choose. Good nutrition or good taste. Chalky and functional, or delicious and empty. We never understood why you should have to pick one.
So we made the drink we always wanted: barista-made, 30g+ of protein, and a taste you’d order even if it did nothing for you. The protein is the point. So is the pleasure. You don’t have to choose between them anymore.
We’re not here to make a protein shake you’ll put up with. We’re here to make a drink you’ll come back for.
Four things we won’t trade away.
Performance
Real nutrition, no gimmicks. Protein builds your muscles. it's why we're here.
Pleasure
A good-for-you drink that's simply delicious. At its heart, Prova is about making nutrition enjoyable.
Progress
For everyone working toward a better version of themselves, wherever they are, we're here to help you get there.
Belonging
You don’t need to look a certain way to be one of us. You just have to strive to be your best self.